¿Cuáles son las ventajas de una franquicia con respecto a las de un negocio propio?

When you buy a franchise, you get a number of advantages:

  • Lower risk: Franchises generally have a much lower failure rate than other start-ups. The reason? You are buying a business concept, where most of the problems have already been solved by someone else.
  • You get a complete package – the guesswork usually associated with a business just starting out has already been taken care of. Your total package may include trademarks, easy access to an established product, a proven marketing method, equipment, stock, etc.
  • Solid numbers: When you become a franchisee, you have the buying power of the entire network, which can help you source products and compete with larger national chains.
  • Business Processes – Many franchisors provide their franchisees with a variety of proven systems, including financial and accounting systems, ongoing training and support, research and development, sales and marketing support, planning and forecasting, inventory management, and more. They will show you the techniques that have made the business successful and help you use them to build yours.

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