Despite the crisis and the lack of confidence that affects many markets, franchises continue to grow. Because? The reason is simple: while 60% of independent projects fail to finish their second year, 95% of franchised businesses are still alive after their fifth year of life. That is the great advantage of this business model.

Do you want to undertake through this scheme? Analyze the five basic concepts that I describe below:

1. Original and successful product

2. Transferable know-how

3. Legal contract

4. Operations manuals

5. Trademarks and patents